Turning data into direction.

I built a recurring Community Engagement reporting system at Children’s Health Council to bring performance across programs, content, and digital channels into one clear view.

I track trends over time, identify what’s driving growth and translate the findings into executive-level insights that help inform what comes next for CHC's executive team and for board members.

MEASURE. ANALYZE. INTERPRET.

My work brings together data across audience acquisition, email, Parent Support Groups, community events, podcast, quarterly convenings, digital resources, and continuing education sessions.

Rather than reporting metrics in isolation, I use year-over-year, month-over-month, and multi-year comparisons to understand where engagement is growing, where audience needs are changing and what deserves attention.

The result is a recurring dashboard and reporting cadence that turns complex performance into a story leadership can quickly understand and use.

Some of CHC's biggest measurement of client attribution and acquisition comes directly from the work in Community Engagement.