Integrated Marketing
Building trust across the audience journey.
I connect email, social, web, podcast, video and live programming into coordinated audience experiences — using each channel for a different part of the journey rather than treating them as separate tactics.
The goal: turn attention into connection — and connection into action.
ONE AUDIENCE. MULTIPLE TOUCHPOINTS.
My work spans campaign planning, audience segmentation, content development, cross-channel promotion and lifecycle communications.
From discovering a piece of content to joining a program or exploring CHC services, I think about how each touchpoint connects to the next — and how messaging, measurement, and iteration can make that journey more useful.
Results
Built an integrated audience ecosystem connecting content, communications, and community programming across CHC’s digital and in-person touchpoints.
Through coordinated email, podcast, video, web, social and community engagement, the work has helped grow an audience of 20K+ email subscribers, 80K+ podcast downloads, 180K+ YouTube views , 5K aggregate social media followers — creating more ways for families and community members to discover, engage with and return to CHC.
Individual channels work together as a connected audience journey — not isolated marketing tactics.
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
Integrated Marketing
Building trust across the audience journey.
I connect email, social, web, podcast, video and live programming into coordinated audience experiences — using each channel for a different part of the journey rather than treating them as separate tactics.
The goal: turn attention into connection — and connection into action.
ONE AUDIENCE. MULTIPLE TOUCHPOINTS.
My work spans campaign planning, audience segmentation, content development, cross-channel promotion and lifecycle communications.
From discovering a piece of content to joining a program or exploring CHC services, I think about how each touchpoint connects to the next — and how messaging, measurement, and iteration can make that journey more useful.
Results
Built an integrated audience ecosystem connecting content, communications, and community programming across CHC’s digital and in-person touchpoints.
Through coordinated email, podcast, video, web, social and community engagement, the work has helped grow an audience of 20K+ email subscribers, 80K+ podcast downloads, 180K+ YouTube views , 5K aggregate social media followers — creating more ways for families and community members to discover, engage with and return to CHC.
Individual channels work together as a connected audience journey — not isolated marketing tactics.
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
