Client Work | Search & Content Strategy

Built to Be Found

Working with Suseyi Pro Moving Company through Dooley Design Group, I supported the optimization of service-page content to strengthen organic discoverability while keeping the customer experience clear and useful.

I approached content through both a customer and search lens.

I reviewed existing service-page copy, contributed to long-form SEO content, and managed image alt-text optimization across the website. The goal was to ensure content clearly communicated Suseyi Pro’s services while giving search engines stronger context around the company’s offerings.

Rather than treating SEO as keyword placement alone, I focused on search intent, content relevance and usability — building content around the information prospective customers need when researching moving services.

What I Worked On

LONG-FORM SEO + SEARCH INTENT
Rather than treating SEO as keyword placement alone, I focused on search intent, relevant long-tail queries, content relevance, and usability—building content around the specific information prospective customers need when researching moving services.

CONTENT OPTIMIZATION
Evaluated website copy for clarity, relevance, and alignment with how prospective customers searched for moving services.

ALT TEXT + ACCESSIBILITY
Managed descriptive image alt text to provide search engines with additional context while improving accessibility for users relying on assistive technology.

Kerrie Holley, Renowned Computer Scientist and AI Expert

Julie Lythcott-Haims, New York Times Best Selling Author and TED Talk Speaker

Dr. Celeste Birkhofer, Licensed Clinical Psychologist

Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education

Results

Created a stronger foundation for organic discoverability by developing and optimizing service-focused content around customer search intent. The work strengthened on-page relevance across Suseyi Pro’s website while improving image accessibility and giving search engines clearer context around the company’s services.

80K+

Podcast downloads

180K+

YouTube views

6+

Seasons produced

$10K

Adobe sponsorship

Client

Suseyi Pro Moving Company

Agency

Dooley Design Group

Client Work | Search & Content Strategy

Built to Be Found

Working with Suseyi Pro Moving Company through Dooley Design Group, I supported the optimization of service-page content to strengthen organic discoverability while keeping the customer experience clear and useful.

I approached content through both a customer and search lens.

I reviewed existing service-page copy, contributed to long-form SEO content, and managed image alt-text optimization across the website. The goal was to ensure content clearly communicated Suseyi Pro’s services while giving search engines stronger context around the company’s offerings.

Rather than treating SEO as keyword placement alone, I focused on search intent, content relevance and usability — building content around the information prospective customers need when researching moving services.

What I Worked On

LONG-FORM SEO + SEARCH INTENT
Rather than treating SEO as keyword placement alone, I focused on search intent, relevant long-tail queries, content relevance, and usability—building content around the specific information prospective customers need when researching moving services.

CONTENT OPTIMIZATION
Evaluated website copy for clarity, relevance, and alignment with how prospective customers searched for moving services.

ALT TEXT + ACCESSIBILITY
Managed descriptive image alt text to provide search engines with additional context while improving accessibility for users relying on assistive technology.

Kerrie Holley, Renowned Computer Scientist and AI Expert

Julie Lythcott-Haims, New York Times Best Selling Author and TED Talk Speaker

Dr. Celeste Birkhofer, Licensed Clinical Psychologist

Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education

Results

Created a stronger foundation for organic discoverability by developing and optimizing service-focused content around customer search intent. The work strengthened on-page relevance across Suseyi Pro’s website while improving image accessibility and giving search engines clearer context around the company’s services.

80K+

Podcast downloads

180K+

YouTube views

6+

Seasons produced

$10K

Adobe sponsorship

Client

Suseyi Pro Moving Company

Agency

Dooley Design Group

Client Work | Search & Content Strategy

Built to Be Found

Working with Suseyi Pro Moving Company through Dooley Design Group, I supported the optimization of service-page content to strengthen organic discoverability while keeping the customer experience clear and useful.

I approached content through both a customer and search lens.

I reviewed existing service-page copy, contributed to long-form SEO content, and managed image alt-text optimization across the website. The goal was to ensure content clearly communicated Suseyi Pro’s services while giving search engines stronger context around the company’s offerings.

Rather than treating SEO as keyword placement alone, I focused on search intent, content relevance and usability — building content around the information prospective customers need when researching moving services.

What I Worked On

LONG-FORM SEO + SEARCH INTENT
Rather than treating SEO as keyword placement alone, I focused on search intent, relevant long-tail queries, content relevance, and usability—building content around the specific information prospective customers need when researching moving services.

CONTENT OPTIMIZATION
Evaluated website copy for clarity, relevance, and alignment with how prospective customers searched for moving services.

ALT TEXT + ACCESSIBILITY
Managed descriptive image alt text to provide search engines with additional context while improving accessibility for users relying on assistive technology.

Kerrie Holley, Renowned Computer Scientist and AI Expert

Julie Lythcott-Haims, New York Times Best Selling Author and TED Talk Speaker

Dr. Celeste Birkhofer, Licensed Clinical Psychologist

Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education

Results

Created a stronger foundation for organic discoverability by developing and optimizing service-focused content around customer search intent. The work strengthened on-page relevance across Suseyi Pro’s website while improving image accessibility and giving search engines clearer context around the company’s services.

80K+

Podcast downloads

180K+

YouTube views

6+

Seasons produced

$10K

Adobe sponsorship

Client

Suseyi Pro Moving Company

Agency

Dooley Design Group

Creating content and systems where people are at the center — connecting communities and making a lasting impact.

Creating content and systems where people are at the center — connecting communities and making a lasting impact.

Creating content and systems where people are at the center — connecting communities and making a lasting impact.