Data & Insights
Turning data into direction
I built a recurring Community Engagement reporting system at Children’s Health Council (CHC) to bring performance across programs, content, and digital channels into one clear view.
I track trends over time, identify what’s driving growth, and translate findings into executive-level insights that help inform what comes next.
MEASURE. ANALYZE. INTERPRET.
My work brings together performance data across audience acquisition, email, Parent Support Groups, community events, podcast, digital resources, and continuing education.
Rather than reporting metrics in isolation, I use year-over-year, month-over-month, and multi-year comparisons to understand where engagement is growing, where audience behavior is changing, and what deserves attention.
The result is a recurring dashboard and reporting cadence that turns complex performance data into a story leadership can quickly understand and use.
The goal isn't more data. It's knowing what the data is telling us.
Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education
Results
The reporting system provides a consistent view of Community Engagement performance while surfacing growth across audience acquisition, communications, programming, and content.
80K+ | +15% | +141% | +9% | +6% |
|---|---|---|---|---|
Lifetime podcast downloads | Podcast downloads YoY | Spanish Parent Support Group registrations YoY | Parent Support Group registrations YoY | Parent Support Group attendance YoY |
80K+
Podcast downloads
180K+
YouTube views
6+
Seasons produced
$10K
Adobe sponsorship
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
Data & Insights
Turning data into direction
I built a recurring Community Engagement reporting system at Children’s Health Council (CHC) to bring performance across programs, content, and digital channels into one clear view.
I track trends over time, identify what’s driving growth, and translate findings into executive-level insights that help inform what comes next.
MEASURE. ANALYZE. INTERPRET.
My work brings together performance data across audience acquisition, email, Parent Support Groups, community events, podcast, digital resources, and continuing education.
Rather than reporting metrics in isolation, I use year-over-year, month-over-month, and multi-year comparisons to understand where engagement is growing, where audience behavior is changing, and what deserves attention.
The result is a recurring dashboard and reporting cadence that turns complex performance data into a story leadership can quickly understand and use.
The goal isn't more data. It's knowing what the data is telling us.
Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education
Results
The reporting system provides a consistent view of Community Engagement performance while surfacing growth across audience acquisition, communications, programming, and content.
80K+ | +15% | +141% | +9% | +6% |
|---|---|---|---|---|
Lifetime podcast downloads | Podcast downloads YoY | Spanish Parent Support Group registrations YoY | Parent Support Group registrations YoY | Parent Support Group attendance YoY |
80K+
Podcast downloads
180K+
YouTube views
6+
Seasons produced
$10K
Adobe sponsorship
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
Data & Insights
Turning data into direction
I built a recurring Community Engagement reporting system at Children’s Health Council (CHC) to bring performance across programs, content, and digital channels into one clear view.
I track trends over time, identify what’s driving growth, and translate findings into executive-level insights that help inform what comes next.
MEASURE. ANALYZE. INTERPRET.
My work brings together performance data across audience acquisition, email, Parent Support Groups, community events, podcast, digital resources, and continuing education.
Rather than reporting metrics in isolation, I use year-over-year, month-over-month, and multi-year comparisons to understand where engagement is growing, where audience behavior is changing, and what deserves attention.
The result is a recurring dashboard and reporting cadence that turns complex performance data into a story leadership can quickly understand and use.
The goal isn't more data. It's knowing what the data is telling us.
Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education
Results
The reporting system provides a consistent view of Community Engagement performance while surfacing growth across audience acquisition, communications, programming, and content.
80K+ | +15% | +141% | +9% | +6% |
|---|---|---|---|---|
Lifetime podcast downloads | Podcast downloads YoY | Spanish Parent Support Group registrations YoY | Parent Support Group registrations YoY | Parent Support Group attendance YoY |
80K+
Podcast downloads
180K+
YouTube views
6+
Seasons produced
$10K
Adobe sponsorship
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
