Integrated Marketing
Building trust across the audience journey.
I connect email, social, web, podcast, video and live programming into coordinated audience experiences — using each channel for a different part of the journey rather than treating them as separate tactics.
The goal: turn attention into connection — and connection into action.
ONE AUDIENCE. CONNECTED TOUCHPOINTS.
My work spans campaign planning, audience segmentation, content development, cross-channel activation, and lifecycle communications.
A PARENT SUPPORT GROUP AUDIENCE JOURNEY
DISCOVER | ENGAGE | REGISTER | PARTICIPATE | FOLLOW UP | RETURN |
|---|---|---|---|---|---|
Social + Web | Email + Podcast | Landing Page + Zoom | Parent Support Group | Resources + Survey | Future Programs + Content |
Email emerged as the strongest reported PSG discovery channel in FY26, with 500+ responses identifying CHC email as how they found the program.
Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education
Results
Built an integrated audience ecosystem connecting content, communications, and community programming across CHC's digital and in-person touchpoints.
20K+ | 80K+ | 180K+ | 5K+ |
|---|---|---|---|
Email subscribers | Podcast downloads | YouTube views | Social followers |
Through coordinated email, podcast, video, web, social, and community engagement, each channel creates another opportunity for families to discover, engage with, and return to CHC.
Individual channels work together as a connected audience journey.
80K+
Podcast downloads
180K+
YouTube views
6+
Seasons produced
$10K
Adobe sponsorship
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
Integrated Marketing
Building trust across the audience journey.
I connect email, social, web, podcast, video and live programming into coordinated audience experiences — using each channel for a different part of the journey rather than treating them as separate tactics.
The goal: turn attention into connection — and connection into action.
ONE AUDIENCE. CONNECTED TOUCHPOINTS.
My work spans campaign planning, audience segmentation, content development, cross-channel activation, and lifecycle communications.
A PARENT SUPPORT GROUP AUDIENCE JOURNEY
DISCOVER | ENGAGE | REGISTER | PARTICIPATE | FOLLOW UP | RETURN |
|---|---|---|---|---|---|
Social + Web | Email + Podcast | Landing Page + Zoom | Parent Support Group | Resources + Survey | Future Programs + Content |
Email emerged as the strongest reported PSG discovery channel in FY26, with 500+ responses identifying CHC email as how they found the program.
Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education
Results
Built an integrated audience ecosystem connecting content, communications, and community programming across CHC's digital and in-person touchpoints.
20K+ | 80K+ | 180K+ | 5K+ |
|---|---|---|---|
Email subscribers | Podcast downloads | YouTube views | Social followers |
Through coordinated email, podcast, video, web, social, and community engagement, each channel creates another opportunity for families to discover, engage with, and return to CHC.
Individual channels work together as a connected audience journey.
80K+
Podcast downloads
180K+
YouTube views
6+
Seasons produced
$10K
Adobe sponsorship
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
Integrated Marketing
Building trust across the audience journey.
I connect email, social, web, podcast, video and live programming into coordinated audience experiences — using each channel for a different part of the journey rather than treating them as separate tactics.
The goal: turn attention into connection — and connection into action.
ONE AUDIENCE. CONNECTED TOUCHPOINTS.
My work spans campaign planning, audience segmentation, content development, cross-channel activation, and lifecycle communications.
A PARENT SUPPORT GROUP AUDIENCE JOURNEY
DISCOVER | ENGAGE | REGISTER | PARTICIPATE | FOLLOW UP | RETURN |
|---|---|---|---|---|---|
Social + Web | Email + Podcast | Landing Page + Zoom | Parent Support Group | Resources + Survey | Future Programs + Content |
Email emerged as the strongest reported PSG discovery channel in FY26, with 500+ responses identifying CHC email as how they found the program.
Shashank Joshi, MD, Professor of Psychiatry, Pediatrics and Education at the Stanford University School of Medicine and Graduate School of Education
Results
Built an integrated audience ecosystem connecting content, communications, and community programming across CHC's digital and in-person touchpoints.
20K+ | 80K+ | 180K+ | 5K+ |
|---|---|---|---|
Email subscribers | Podcast downloads | YouTube views | Social followers |
Through coordinated email, podcast, video, web, social, and community engagement, each channel creates another opportunity for families to discover, engage with, and return to CHC.
Individual channels work together as a connected audience journey.
80K+
Podcast downloads
180K+
YouTube views
6+
Seasons produced
$10K
Adobe sponsorship
Client
Children's Health Council (CHC)
Agency
Children’s Health Council (CHC)
